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Adriaan Brits – Marketing Analytics: Presenting Digital Marketing Data


Published on: December 10, 2020
Free Digital Download Delivery
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In this course, you?ll learn how to effectively present digital marketing data from Google Analytics to your stakeholders. To begin, instructor Adriaan Brits goes over the different ways to structure digital marketing reports and points out the most commonly used report components. Next, you?ll learn how to create a video report, locate helpful data sources, and evaluate the structures of digital and conventional reports aimed at different audiences. In addition, you?ll learn how to interpret your data and use hedging words and visualization within Google Analytics to present your data in an impactful way. Finally, Adriaan uses live examples to show you how to tackle each report section: executive summary, introduction, key findings, opportunities and trends, and report recommendations.


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