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Plus, The 3 Lies You Must Avoid or Risk Crippling Your Marketing Efforts!
Have you noticed the changes happening right now?
Facebook has killed the organic reach for FB pages, which means that less and less people are going to see your posts.
Google continually changes the algorithm. The days of quick and easy ranking of your ?best home blender? posts are over.
Consumers have developed ?ad-blindness?, and it?s getting harder and harder (and more expensive) to get them to notice your ad.
Soon, it?s going to be hard to justify the investment in paid ads.
People?s attention is getting shorter and shorter. You have about 2-3 SECONDS to get enough of their attention so they read/watch more.
It?s hard. In fact, much harder than it used to be.
So, what can YOU do to get customers for your products, and build a successful and profitable business?
Implement what Seth Godin ? one of the most respected marketing minds today ? calls:
?The only marketing that?s left.?
I?m talking about content marketing. The strategic use of free information, tips, advice, etc. to attract potential customers to your business, and turn them into customers.
Over the past few years, there has been a lot of talk about content marketing.
And, as you might expect, there have been a lot of misconceptions and false beliefs about content marketing.
Content Marketing Is A New Trend That?ll Go Away
People say that it?s a hot new trend that you should take advantage of while it still works. Others were saying that it?s a fad. And some were saying that content marketing is here to stay.
The truth is, none of them are 100% right.
Content marketing IS here to stay, but far from it being a new strategy.
In 1732, Benjamin Franklin started to publish Poor Richard?s Almanack, with a goal of promoting his printing business.
In 1888, Johnson & Johnson began publishing the Modern Methods of Antiseptic Wound Treatment publication. The goal was to inform the doctors who were the potential buyers of their bandages.
Started in 1900, Michelin?s (the tire company) ?The Michelin Guide? was used to make drivers drive more to distant, yet excellent, restaurants. (The company?s logic was that that way, people will damage their tires more often, and they?ll have to buy it from ? you guessed it ? the Michelin.)
And David Ogilvy, the legendary adman from the madmen era, used content to sell products like Guinness beer (The Guinness
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