Genesis Labs is Andy Jenkins and Mike Filsaime?s continuity program , promoted within Video Genesis, that focuses in on better website/video sales techniques, testing, tracking and conversions through to reviews of software, tools and resources from a marketing perspective.
Episode 1 ? Video App Review of Filmic Pro, MoviePro and 8MM, which they used to film the second (good) video for the Video Genesis launch.
Episode 2 ? Facebook Retargeting Test, includes a split testing insiders guide to all the testing and conversion data behind the Video Genesis launch.
Episode 3 ? Why To Split Test. Andy and Mike?s take on split testing over 7 videos (~ 70 minutes).
Episode 4 ? Headlines. All about headlines, subject lines and calls to action. How to encapsulate your message in a single line.
Episode 5 ? Platform and Branding ? How to create a platform or direct response brand using video.