Welcome to Advertising on Bing! As a member you have full access to this crash course on how to effectively advertise on Microsoft?s ad platform Bing Ads.
The Advertising on Bing course consists of 3 modules:
Bing Ads Basics ? In this module you?ll learn why you?d want to advertise on Bing Ads. We?ll reveal some insider secret reasons why Bing Ads is superior to Google Adwords. You?ll also learn about Pay Per Click advertising and why it?s best for starting out. Here you?ll also create your account in Bing Ads and prepare to set up your first campaign.
Bing Ads Campaigns ? In this module we dive right into creating your first campaign in Bing Ads. You?ll learn how to optimize your settings to get the most clicks as well as how to choose the right keywords to target. We?ll also learn how to set your bid to stay competitive and how to create compelling ads that get clicks.
Bing Ads Analytics ? In this module you?ll learn how to take advantage of Bing Ads? cutting edge Campaign Analytics feature to monitor and improve your campaings. We?ll show you how to optimize and improve the three most important areas of your ads: impressions, clicks, and conversions. Once you master these three areas, you will be unstoppable in any ad platform.
We?ve only included what we think are the most important factors in successfully advertising on Bing Ads.
We hope you get a lot of value from this course and as always we?d love to hear your feedback!