Four years ago, I sat down to write a short little ebook that I could send to friends of mine who were struggling with charging more and closing deals.
Since then I’ve rewritten, redone, and reworked that seed of a product into something full featured and comprehensive: An in-depth course that covers everything you need to know about moving project leads through your sales funnel.
This course is designed for freelancers and agencies who work with businesses, regardless of what kind of work they do and the kinds of businesses that hire them.
And no matter what stage your business is in, you’ll equip yourself with the knowhow to build a thriving and profitable freelancing business or agency.
Module 1: Understanding Your Clients
You’ll learn what to do when you get a new lead. What do you ask them? How do you use Socratic questioning to get to the problem behind their project? And how do you determine the Financial Upside (value) of their project?
Module 2: Your Rate
Why do we charge what we charge? What effect does perceived risk and experience have in quantifying our value? How do you price on value, and why should you? And how can you be 100% confident in your pricing?
Module 3: How To Close The Deal
When should you pitch a client? How do you structure your proposals, how do you write them, and what do you say? How do you create packages and offers? And how do you handle pushback?
Module 4: The Path Forward
How can you create recurring revenue for your freelancing business? How do you productize your consulting? And how do you raise your rates on existing clients?
21 Case Study Interviews
I interviewed a number of successful students of mine with the intent of learning what held them back from applying the framework, how exactly they overcame limitations (both internal and external), and what effect success has had on their business and life. The interviews are with students of all experience levels and skillsets.
Interactive Accountability Follow-up Course
For the next two months I’ll follow up with you every few days over emails. In these emails I’ll help you apply each section of the course to your unique business through a series of interactive worksheets.
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