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Caroline Winegeart – Better Branding Course


    Published on: November 17, 2021
    Free Digital Download Delivery
    Or contact us to get a DVD version of this product.
    SKU: gw00737

    Course Content

    Click to see more Caroline Winegeart - Better Branding Course



    And, what’s even cooler…

    The Better Branding Course is a self-paced, online video course that will give you the freedom to bring your ideas to life. I’m going to teach you my unique process for uncovering your brand story, turning that into a strong brand concept, and finally, translating that concept into beautiful visuals that authentically convey the right tone for your brand.


    In an effort to make this course as accessible as possible, I developed the content so that anyone could take advantage of it, regardless of their access or knowledge of design programs like Photoshop.

    I go through each step of the creation process using not only Photoshop, but also free tools like Canva, Google Slides, and Google Drawings as well. As long as you have access to ONE of the following, you can take full advantage of this course!



    The course is separated into four main modules of content, each with a number of individual lessons.


    Lesson 0.1 – Welcome!

    Some background on my story and why I created the course

    Lesson 0.2 – About The Course

    What you can expect, and how to take full advantage of all the course has to offer

    Lesson 0.3 – The Power of Branding

    Why authentic branding matters and how it can affect your business, plus what exactly we’ll create togther throughout the course

    Lesson 1.1 – Intro To Brand Story

    What the heck is a brand story and how do you find yours

    Lesson 1.2 – Owning Your Origin Story

    What led you to create your business and what parts of your past can help make you stand out

    Lesson 1.3 – Clarifying Your Business Foundation

    Getting clear on the who, the what, the how and the WHY of your business so that your branding is in line with your business fundamentals

    Lesson 1.4 – Defining Your Brand Beliefs & Values

    How to figure out what your brand stands for and what it cares about

    Lesson 2.1 – Intro To Brand Concept

    Why it’s important to have a strong conceptual basis before you develop visuals for your brand

    Lesson 2.2 – Developing Your Brand Canvas

    Pulling together the various elements of your brand story and turning it into a strong brand perception

    Lesson 2.3 – Establishing Your Tone Words

    Selecting the five words that will become the basis of your brand

    Lesson 2.4 – Building A Visual Vocabulary

    Understanding how tone words translate to visual design elements

    Lesson 2.5 – Creating A Mood Board

    How to pull together the right inspiration images to set a powerful aesthetic as a jumping off point for your visual identity


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