Until very recently, traditional B2B industries have still largely been living in the “digital dark ages” when it comes to marketing & sales strategy.
We are talking about billion-dollar companies whose entire sales process amounts to attending a few trade shows each year. because, well, that’s what worked, for decades.
Rolling out a truly digital sales strategy is something that very few B2B firms in the “old world” have actually done – let alone done well.
And then – in March of 2020 – life as we knew it took a very strange turn.The world shut down, basicallyovernight.
No more trade shows. No more conferences. No more business travel. No more in-person selling.
For a lot of long-established companies, this meant rapidly figuring out how to move their sales ops online – and finally taking it seriously.