You see, I picked these to be good representatives of changes in style and technique across the decades, from 1970 to Present. Included are pieces that were extremely successful, pieces of historical curiosity, and personal favorites.
This collection includes my first B2B full-page trade journal ad I wrote back in 1973?all the way to recent promotions I wrote this year.
It also includes my first ads I wrote for Magnetic Marketing?my most successful product to date. I even included the script for the actual speech I used to sell Magnetic Marketing from the stage.
I also included selected pieces from the seminar marketing campaigns I did for one client ? Rory Fatt and Restaurant Marketing Systems ? from 2005 to 2006 through 2010.
You?ll get a bigger snapshot later on of all 1554 pages of this archive that?ll generate TONS of:
So when you take action today and that big box containing this Archive lands on your doorstep:
For example, if you?re not a seminar marketer, don?t ignore Rory?s campaigns or any other campaign you?ll come across in this Archive. There is much here to be adaptable and transferable for you own business.
No one engaged in marketing can fail to unearth gems in this massive collection. Yes, some of these items were not in pristine condition, in my files and drawers, cardboard cartons, and storage. So their reproductions are not perfect and some you might need a magnifying glass to examine. But trust me, your diligence will be rewarded.