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Dave Dee – The Power Of Copy Unleashed


Published on: December 10, 2020
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Course Content


Attention: Small Business Owners, Sales People and Anyone Who Wants More Customers, Clients or Patients?

If you want to grow of your business in the quickest, most efficient way possible continue reading?

We’re going to reveal a secret some copywriters don’t want you to know and it’s this: You Can Probably Create Better Ads For Your Product or Service Than Most High Cost Copywriters And Ad Agencies

Here’s why: you’re much closer to your business than any copywriter could ever get. You know all your market’s hot buttons and you’re passionate about your product/service.

You just need a formula. A formula that’s been used over and over again by most ?A-List? copywriters, including Dan Kennedy those at GKIC.

And we’re not talking about creating ?cookie cutter? copy here either.

Have you seen a movie recently? Most movies fit into specific genres: horror, comedy, drama, etc., but they all follow similar formats: the hero kills the enemy, the guy gets the girl at the end, they all live happily ever after, etc.

In other words, most movies follow proven script sequences, or formulas, which have been shown to appeal to movie-goers again and again.

But each movie has a different twist on the plot, interesting characters, and meaningful scenarios that make it different from other movies and that keeps us coming back for more – Hollywood has this down to a science!

In the same vein, we have a formula for writing marketing messages that eliminates a lot of the ?guesswork? you have to go through, but can easily be tailored for your own market and offers.


Because here’s the truth:

Most of the A-List GKIC members who earn 6 and 7-figure incomes don’t send out mailers with just an order link on them. And when we promote our international events, the SuperConference and Info-SUMMIT, we don’t just send out an order page and expect people to fork over thousands of dollars to attend.

Each mailing, email, or online sales letter has irresistible copy that gets the prospect’s attention, builds the desire for the product or service, and gets the prospect to take fast action.

Yet most marketers skimp on copywriting or don’t put any effort into learning this valuable skill. They just focus on driving as much traffic as possible or testing differing offers.

Did you know that it’s been shown that changing just one word in a headline could increase response by up to 300%? Even changing how you introduce a letter or position price can boost your response.

That’s why the big mailing houses like Agora and Boardroom spend millions of dollars testing copy and are always trying to beat their ?controls??or pieces of copy that have converted well for them.

And that’s why people pay GKIC founder Dan Kennedy up to $100,000 for a single sales letter. Do you think Dan’s clients would pony up that kind of dough if copy wasn?t that important?

But here’s the real beauty of this template:

This message is going to truly be ?money? for you because not only will it make writing sales letters easier, but you can then ?borrow? sales points such as benefits, objections, value-builders, offers, etc. for other marketing pieces.

Just ask the 7-figure earners and GKIC founder Dan Kennedy. The real ?movers and shakers? use multiple messages via multiple media to get sales. They don’t just send out one sales letter and that’s it.

So not only will this formula help you write your first sales piece, but it will help you get the sales points you need in any selling situation?either through media like postcards and direct mail or even face-to-face selling.

Because the truth is: a sales letter really is a


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