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The Internet was supposed to make things easier. It didn’t.
Today, media brands are finding it harder than ever to monetize through advertising alone, and at the same time commerce brands are watching their margins shrink and their acquisition costs skyrocket.
The problem is massive, and both new and established brands are understandably concerned.
But is there a solution?
There is, and we believe we’ve found it.
To win in 2016, your brand must strike a balance between “content” and “commerce.”
Content & Commerce Summit is unique because it brings digital media and ecommerce brands together, in the same room, to network, share ideas and discover new opportunities.
And why are we doing this?
Because commerce needs media…and media needs commerce.
To put it another way, media companies (think bloggers, podcasters, news sites, content marketers, etc.) are great at aggregating attention, but they often fall short in MONETIZING that attention.
Commerce companies (i.e. ecommerce stores, Amazon sellers, and even traditional brick and mortar retailers), on the other hand, are usually great at monetization…they just lack the systems and know-how to attract attention and build communities around their brands.
And that’s why this event was born.
We wanted to find out what would happen when the best media companies and the best commerce brands get together to:
That’s why Content & Commerce Summit was created, and now you’re invited to be a part of it.
We launched Content & Commerce Summit, because we are “content and commerce,” and we want to meet and learn from other top media and ecommerce brands.
Our company, NativeCommerce.com, is responsible for some of the largest and most successful niche media and ecommerce sites on the web. Here’s an abbreviated list of just some of our properties…
At this event, we’re going to be “opening the kimono” and sharing exactly what’s working (and what isn’t working) in our different businesses. We’ve also asked some friends and colleagues who we know are doing innovative and exciting things to share their best strategies and tactics, too.
Some of the names you’ll recognize, but many will be new. All of them, however, will be bringing their best, and what they have to share with you very just may change the direction of your company forever.
No fluff. No bland, boring keynotes. No “rah-rah.” Just up-to-date, actionable sessions delivered by real practitioners who actually do this stuff…
The New Retail: Content Meets Commerce, Offline & Online
Traffic & Conversion Strategies For Media & Commerce Growth
Scaling Your Ecommerce And Media Brand