From Dov Gordon:
Do you find yourself talking to people who really need your product or service, but the sales conversation gets away from you – and you don’t get the business?
Are one or more of these true for you in your sales conversations?
Our training, “How to Elegantly Control Your Next Sales Conversation,” is the answer for anyone who feels they’re winging it.
Most sales training is all about scripts, clever questions, trial closes and closing. They’re about ‘getting’ someone to buy. They’re full of superficial tips and techniques that feel forced, unnatural and uncomfortable.
But this Elegant Sales Conversation (ESC) training is very different. In the ESC you will quickly master fundamental thinking and language skills. Basic, universal, ways of thinking and listening that help you hear what beyond what you’re prospect SAYS to what he MEANS. A form of legal mind-reading. Legal, because you’ll be mastering simple, powerful skills rooted in timeless human psychology – with zero reliance on tricks.
In the Elegant Sales Conversation, you lead, with a soft touch. You will have a plan, a process, for the conversation. But your mastery of fundamental principles and simple skills will enable you to improvise. To go with the flow, and still lead.
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