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Ezra Firestone – eCommerce Marketing Mastery


Published on: December 14, 2020
Free Digital Download Delivery
Or contact us to get a DVD version of this product.
SKU: gw2312 Categories: ,

Course Content


Make More Sales & Profit From Your Ecommerce Store

This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

You’ll know how to optimize an ecommerce website, how to generate ecommerce traffic, how to write ecommerce emails, and much more.

In this masterclass, you’ll learn:

? How to build excitement while reducing buyer’s remorse and refund rates with a solid pre-arrival email sequence

? How to structure your shopping cart & checkout pages to minimize cart abandonment and maximize revenue

? The 12 most critical features to look for when choosing a help desk that will help ensure you are giving your customers a positive & memorable experience

? Our top 5 tips for writing highly profitable ecommerce emails (hint: use images to sell the click)

? The 8 components of our ?Core Store Architecture,? and why every ecommerce business NEEDS to have these 8 things on their website

? The #1 mistake to AVOID when writing product descriptions, and the top 7 product description best practices that will help make your products more compelling & desirable to visitors

? How the proper use of a single ecommerce widget can create an immediate 12-25% increase in your average order value

? Exactly what to put on your ?About Us? page to foster trust and start building a strong connection with your visitors

? How to increase sales with the strategic use of product videos (hint: shoppers who view a product video are 174% more likely to purchase)

? The 11 specific things you should put in your website header, and why you should employ a ?double header? to ensure a seamless user experience

? What the ?Firestone Footer? is, and how to use this credibility-boosting format to encourage visitors to consume the message of your brand

? How to structure your category pages to maximize your conversion rates (hint: this layout is different for category pages with few products vs. those with many products)

? Why product description pages are the #1 most important pages on your website, and the 12 winning elements you must include on EVERY product page to maximize conversions

? The 9 features your reviews widget needs to have, and the #1 best reviews widget we recommend to all ecommerce businesses

? What a ?discount ladder? is, and how to use this properly in your email sequences to maximize sales & revenue?while keeping your average order value as high as possible

? The 3 specific videos you need to create, along with what to say in them and where to put them on your website

? What ‘smart automation? is, how to use it, and why this is an essential feature for ecommerce stores

? How to create a highly effective cart abandonment email sequence that convinces cart abandoners to return and complete their purchase

? The 3 critical elements you need to create a compelling brand persona and story that resonates with today’s shoppers

? What a ?win-back campaign? is, and how to use them to increase return visits & repeat purchases

? How to create package inserts that increase pr


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