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Gary Halbert – Ads Critiqued


Published on: December 14, 2020
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Course Content


The Greatest Collection of Gary Halbert Ads Ever Assembled!

Dear fellow Internet Marketer,

Let me be up front. In this ad, my goal is to sell you something. Normally this would not be a good way to open an ad. However, I can be transparent with my intentions for one simple reason. What I am going to sell you will be perhaps be…

The Most Incredible Offer Ever!

Here’s why. For the past four weeks I’ve been doing research at several libraries, on google, and combing through the massive online newspaper archives at

The results of this research has been tremendous… for I have uncovered 37 of the best newspaper, magazine, direct mail and online advertisements ever written by Gary Halbert, who in most people’s opinion is the best copywriter who ever lived.

Normally, when people assemble together a ‘swipe file? to sell, here’s what they do.

Step 1: Find the Ads
Step 2: Throw Them All Together Haphazardly
Step 3: Write a Whiz-bang Sales Letter and Call it a Day

That’s not how I roll.

I have a simple motto I use to dictate how I run my online business. What is it? I’m glad you asked. My motto is this:

Give At Least 20 Times More
Value Than The Price Paid!

In other words, create an irresistible offer.

So here’s what I did with these 37 Gary Halbert Ads.

First I converted them into PDF documents. Why? Well, sometimes the best way to bang out a high quality ad quickly is to simply copy and paste sections from different ads to form a template.

Then you can just go back and re-write each section so it fits with the product or target audience

That’s my biggest secret for writing…


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