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Harlan Kilstein – Value Based Copywriting


Published on: December 9, 2020
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SKU: A683 Categories: ,

Course Content


Make More Money As A Copywriter Than You Ever Thought Possible

There’s an error in the labels (in this case the first thing you see when you start watching) . The labels are: 1-2-3-4-5-6-8-9-10. As you’ll notice it skips 7.
So when you turn on video7 it says 8!

Here’s what Harlan wrote:
?My Value Based Copy sets teaching people how to rake in the
really big bucks in the copy business have been receiving
rave reviews.

But we’ve also been getting calls from people wanting to
know if there was a problem.

You see, my video guy made an error and labeled video 7 as video 8.

People have been wondering if they were missing a video.

They are all there.

But because of this error, I don’t feel it’s right to raise
the price after the prepublication offer.?

Now, is this on purpose or not? Kilstein is a damn good copywriting and it’s probably on purpose.
Here’s his reasoning for keeping the price the same to sell more sets.

Syllogistic reasoning.

?If the video guy makes an error, I won’t raise the price of the video sets.
The video guy made an error
So, I guess I won’t raise the price of video sets.?

The guy obviously purposely made the video 8 to say video 7…so Harlan can justify a ?scratch and dent? sale!

But the reasoning that ‘he feels it’s wrong to raise the price because of the error’???!! huh??? What does that have anything to do with the new buyers?
If anything, it makes more sense to raise the price now because the new video sets will have correct numbering.


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