The 3 intensive day ?Billion Dollar Marketing Weekend?
Let us give you some indication of what you will cover during the 3 days:
There are four strategies of business breakthroughs that Jay will focus on in his ?Billion Dollar Marketing Weekend? :
Underpinning these will be:
– 21 Power Principles, including
– 7 ways you can out think, out perform and out earn your competition:
* maximize what you already do
* multiply the opportunities available to you
* monetize unprofitable areas of your business
* create new products / services
* profit from your competition
* reclaim past expenditures
* become strategic instead of tactical
– Reverse engineering your flight plan
– Learn to become unbeatable in business
– The strategy of pre-eminence
– Learn how to calculate lifetime value, marginal net worth and allowable costs
– Differentiating, repositioning and distinguishing your business, product or service
– Learn how to make IRRESISTIBLE offers prospects can’t refuse
– Learn how to use these in Ads, Sales letters, Sales Presentations and Websites
– See to Up-Sell, Cross-Sell and Follow up-Sell top multiply profits from every client transaction you engage in
– The power of testing to multiply results
– Jay will show you the power of HEADLINES and Propositions
– 135 proven best headlines / proposition powers to use
– Three ways to grow a business
* Increase the number of clients (15 ways to do it)
* Increase the size of the transaction / purchase (8 ways to do it)
* Increase the frequency of each purchase and the monetary value of each client (6 powerful ways to do it)
– 3 advanced ways to grow your business even faster, safer, easier:
* penetrating new markets (7 ways to do this)
* adding new products / services (10 ways to do this)
* purchasing your competitors’ business or assets (5 ways to do it)
– The Power Parthenon of geometric business growth
– The 9 pillars of strategic business growth
* Continuously identify and discover hidden assets and overlooked opportunities in your business
* Mining cash windfalls each and every month of your business operation
* Engineer success into every action you take or decision you make
* Build you business on multiple profits sources instead of one single revenue generating income source
* Be different, special and advantageous in the eyes of your customers and clients
* Create real value for your clients and employees to gain maximum loyalty and profitable results
* Gain the maximum personal leverage for every action, investment, time or energy investment you make in you business
* Networking, Masterminding, Brain Storming with like minded success driven people who can share with you
* Turn yourself into an ideas generator and recognized innovator within your industry, field or market
– 20 marketing mistakes virtually every business is making and how to avoid or correct them
– Ten business multipliers
– 25 ways to out-market your competition
– Learn 28 Top strategies to build your Power Parthenon
– See Jay’s NO CASH-Barter principles in action
– The 5 keys to winning business in Australia and around the world
– Learn how to get any mature business going and growing again
– Jay will show you the concept of optimization & the force multiplier effect
– The 14 Key mindset factors you need to master and how to do it
– Learn the techniques and process to develop and achieve vision
– Become fearless, developing courage, farsightedness and leadership
– You will learn the 25 MUSTS for every successful entrepreneur
– Jay will teach you the science of marketing and will allow you to become a world class marketer by learning the 7 sciences of marketing
– Jay will take you through the misconceptions of the business world according to Jay and based on his real world results across 12,000 clients and 470 different industries
You will build your own personal action outcome plan to go back into your business and take massive action and reap the financial rewards.
Jay will take you through a whole range of processes including the presenting, judging and improving of your business action plan as well as Hot Seats, Lightening Rounds and Focus Groups.
Everything that Jay does in these intensive 3 days is based on process training, layering, case studies, example rich illustrations and hands on interaction.
You will spend time at the tables turning and testing the theory and translate it to your working reality – there are exercises galore!!!!
If you are prepared to commit and take action these 3 days are guaranteed to change your life and business forever.
On the last day you will calculate specifically the tangible improvements that this program was worth to you and your business and you will share this with your table and Jay.
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