In the past, they merely ran ads spending thousands in hopes of attracting new customers and reminidng existing customers they were still in business.
BUT, traditional advertising has not worked as well for them lately. Poorly designed ads by local media just arent pulling the way they used to. Newspaper circulation and readership has declined. Yellow pages is down 50%! Coupon mailers dont pull the way they used to…while postage costs keep going up. TV and radio can work but are usually WAY too expensive.