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Joanna Wiebe – Conversion Copywriting Course


Published on: December 10, 2020
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SKU: ALL00635 Categories: ,

Course Content


In the ?Conversion Copywriting Course?, you’ll see exactly how we FOUND higher-converting messages, WROTE more persuasive copy and ran the TEST that led to a 51% increase in paid conversions for a Copy Hackers client.

You’ll Soak Up & Practice the Process, Tactics & Techniques / Use to Get Measured Conversion Lifts

The Conversion Copywriting Course by Copy Hackers is the 10-week online program that will take you thru the 3-Phase Process we use to write high-converting, test-proof copy. Based on a case study with a 51% paid lift.

Trust our reputation. We only create the most useful, actionable and informed copywriting training for startups, marketers, designers and consultants. You?ve got 30 days to see if the course wows you. If it doesn?t, we?ll refund every penny.

WEEK 1, Phase I
Hunt Down Raw Messages

See exactly how to use Amazon’s plentiful reviews – and how to audit your competitors? sites – to find YOUR messages, even if you have no customers.

WEEK 2, Phase I

Raw Messages, Part II

If your website’s up-and-running and you’ve got customers, you’ll learn what to do to pull your next big message outta them!

WEEK 3, Phase I

Organize All That Data!

This week, we’re still finding your message? but we’re taking the raw data you’ve collected and slotting it into a report you can use and reuse to make sense o? yer messages.

WEEK 4, Phase I

Features vs Benefits

As we close off Phase I: Find Your Message, you’ll pin down your messages, figure out your layers of benefits? and more!

WEEK 5, Phase II

Top Copy FAQs? Answered

Everything you’ve wanted to know – from images vs copy to tapping into motivations -is answered in this info-packed week!

WEEK 6, Phase II

Powerful Messages

Promises, differentiators and your value prop – these are some of the highest-impact phrases you can put on a page!

WEEK 7, Phase II

Reverse Engineering

You?ve got everything you need to rewrite a page – so watch and see why I did what I did for the 51% lift case study.

WEEK 8, Phase II

Editing & Creative Direction

Your messages have been shaped into a first-draft home page? so let’s amp it up with some serious polishing via editing.

WEEK 9, Phase III

A/B Testing Essentials

Lance will cover the foundations of A/B testing. Great if you’re brand new to testing or to fill in some gaps in how you’ve been testing.

WEEK 10, Phase III

Wrapping Up

You?ve found messages, organized them, wireframed a page, edited & polished it? and split-test it. Now, see when to stop a test and what to do next!

Joanna has been called one of the world’s greatest copywriters


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