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DESCRIPTION This is a 4-week training program for beginner Facebook advertisers who are looking to learn the basics necessary to find success. One of the primary reasons that Facebook ads succeed or fail comes to targeting. You can craft the greatest ad, but you won’t succeed if it reaches the wrong audience. As a result, the focus of this program is on targeting. This 4-week program consists of the following four 60-minute webinars: Audience Insights: Finding Your Audience Email Custom Audiences: Find Your Customers Lookalike Audiences: Find Similar People An Introduction to Power Editor Each webinar will be live (recordings will be made available), and include a presentation, Q&A and assignment to hold you accountable.