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Karen Waksman – Retail MBA 2018


Published on: December 14, 2020
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Course Content


Here’s What’s Included In This Retail Training Program

Retail MBA Is the most comprehensive training program available today on how to get your products on the shelves of chain store retailers.

Retail MBA was developed by Retail Sales Expert Karen Waksman. Karen sold millions of units to the world’s largest retailers. During this time she developed a time-tested proven sales formula that helped her get products into chain stores in various categories.

Since then, Karen has taught her sales formula to 1000’s of product companies across the country on the subject of selling to chain stores at places such as the US Patent Office, Stanford University, the Consumer Electronics Show and more!!

10 Instructional DVD’s, 5 Books, a Binder, Carrying Case and Immediate Online Access to the Course!

Module #1:How to Develop Your Retail Sales/Distribution Strategy

Module #2:Chain Store Fundamentals

Module #3:Preparing Your Product For Chain Store Success

Module #4:Preparing Your Pitch

Module #5:Finding the Right Buyer For Your Product Type

Module #6:Pitching Your Product to Chain Stores

Module #7:The Face to Face Meeting: How to Rock the Buyer Meeting

Module #8:What to Expect From a Chain Store Order

Module #9:Working with Distributors

Module #10:Hiring a Manufacturer’s Rep

Module #11:Selling at Trade Shows

Module #12:Top 10 Most Frequently Asked Questions

Module #13:Selling Products to Online Retailers

Module #14:Selling Products to Catalogs

Module #15:Selling Products to Small Retailers

What Is Actually Included in the Retail MBA Training?

The following is the actual Retail MBA syllabus. Each segment has been carefully crafted to give you the most valuable content on getting your product sold at chain stores. I wish someone would have shared this information with me when I first got started!

The Retail MBA Syllabus:

MODULE 1 – Developing Your Retail Sales/Distribution Strategy

Developing Your Retail Sales Strategy

Deciding If You Should Start Small or Go Big

How Retail Sales Professionals Choose Where to Focus Their Sales Efforts

Determining the Right Strategy For Your Product Type<


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