Retail MBA Is the most comprehensive training program available today on how to get your products on the shelves of chain store retailers.
Retail MBA was developed by Retail Sales Expert Karen Waksman. Karen sold millions of units to the world’s largest retailers. During this time she developed a time-tested proven sales formula that helped her get products into chain stores in various categories.
Since then, Karen has taught her sales formula to 1000’s of product companies across the country on the subject of selling to chain stores at places such as the US Patent Office, Stanford University, the Consumer Electronics Show and more!!
10 Instructional DVD’s, 5 Books, a Binder, Carrying Case and Immediate Online Access to the Course!
Module #1:How to Develop Your Retail Sales/Distribution Strategy
Module #2:Chain Store Fundamentals
Module #3:Preparing Your Product For Chain Store Success
Module #4:Preparing Your Pitch
Module #5:Finding the Right Buyer For Your Product Type
Module #6:Pitching Your Product to Chain Stores
Module #7:The Face to Face Meeting: How to Rock the Buyer Meeting
Module #8:What to Expect From a Chain Store Order
Module #9:Working with Distributors
Module #10:Hiring a Manufacturer’s Rep
Module #11:Selling at Trade Shows
Module #12:Top 10 Most Frequently Asked Questions
Module #13:Selling Products to Online Retailers
Module #14:Selling Products to Catalogs
Module #15:Selling Products to Small Retailers
The following is the actual Retail MBA syllabus. Each segment has been carefully crafted to give you the most valuable content on getting your product sold at chain stores. I wish someone would have shared this information with me when I first got started!
The Retail MBA Syllabus:
MODULE 1 – Developing Your Retail Sales/Distribution Strategy
Developing Your Retail Sales Strategy
Deciding If You Should Start Small or Go Big
How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
Determining the Right Strategy For Your Product Type<
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