How to optimize the performance of your ad extensions. This is perhaps the most overlooked campaign optimization strategy available, but the results can be astounding when done correctly.
The truth about AdWords income demographic targeting, and why it may not be the magic bullet when you want to reach customers of a specific income level.
What to do with your ‘thank you? pages that will immediately increase your sales. Most business owners ignore this page, but it is one of the most important pages on your website and should be treated that way.
Crucial remarketing campaign settings and why there are some major differences between the preferred settings for search campaigns and remarketing campaigns.
My own unique strategy for creating highly effective remarketing ads that you don’t need to design or write.
An AdWords ad framework that enables you to enter the conversation already happening inside your prospect’s head. This is one of the quickest known ways to turn a prospect into a paying customer.
The only method you should ever use to show ads to people who are outside of your location target area. This traffic is usually worthless, but you’ll discover how to target the small percentage of it that IS worth paying for so you can generate bonus leads from your campaigns.
The ONE setting in Google My Business you NEED to change if you are using location extensions. Hardly anyone does this, but it is absolutely essential if you want to know which of your leads are coming from AdWords. (People have lost clients because they weren’t aware of this one little setting!)
The two questions to answer when building your keyword list?ignore these questions and the quality of your traffic is guaranteed to suffer.
Where to find all the ?default? settings that are hidden behind dropdown menus and buried in tiny little holes inside your account. Google wants you to leave these options alone, but you’ll discover which ones to change, which ones to leave alone, and which ones need to be tested if you want to survive in the increasingly competitive and shark-infested AdWords waters.
How to make sure your ads stay relevant to whatever people are searching for, WITHOUT writing a different ad for every keyword. In fact, you can set up all the ads in your account in less than 10 minutes by following this easy process.
Two highly effective recipes you can use for your sitelink extensions. Use either one of these to make sure you are getting the biggest boost possible from this valuable AdWords ad extension.
How to know exactly which phone calls are coming from your call extensions. Set this up any differently and you could have no idea how effective your ads are because Go
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