Welcome to Market Motive’s Internet Marketing Fundamentals program. The goal of this course is to provide a comprehensive overview of Internet marketing that offers a solid understanding of not only how each discipline works, but how the disciplines work together.
At the end of this course, you will be armed with enough information to confidently discuss each area of Internet marketing with clients, consultants, and team members. This course also prepares you to move on to the hands-on Practitioner courses in each discipline.
The curriculum includes seven sections, covering the following areas of Internet marketing: SEO, Social Media, Content Marketing, Paid Search (PPC), Conversion Optimization, Web Analytics, and Mobile Marketing. In order to receive an Internet Marketing Fundamentals certificate you are required to complete any six of the topics below.
Section 1: SEO Fundamentals :: Todd Malicoat, Matt Bailey
Section 2: Social Media Fundamentals :: Jennifer Laycock, Greg Jarboe
Section 3: Content Marketing Fundamentals :: Greg Jarboe
Section 4: Conversion Optimization Fundamentals :: Bryan Eisenberg
Section 5: Web Analytics Fundamentals :: Avinash Kaushik
Section 6: PPC Fundamentals :: Brad Geddes
Section 7: Mobile Marketing Fundamentals :: Jeff Hasen