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Marketing Foundations Integrated Marketing Strategies


Published on: December 10, 2020
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Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI. Topics include:
Seven-step brandingSWOT analysisBuilding a value proposition for your brandCreating buyer personasCreating engaging content (content marketing)Managing media and communication channelsMapping the customer experienceEngaging social employeesReal-time marketing and neuromarketing.


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