One simple 3-part formula can help ensure success for your blog. The reason this formula works is because it allows you to get inside the minds of your audience. And if you can’t do that, no one will even know your blog exists because they’ll never find it and no one else will ever send them links to it. The reason I call it the 3-P formula is not because it’s 3 parts, but because each part begins with the letter P.
This formula is based on how people get to what they consider valuable content on the web. This only happens one of two ways:
They find it in a search – In order to be found in search, the words of your content has to match up with words people type into that search box on Google. And it has to do it better than everyone else who is trying to attract the same people you are.
They click on a link sent to them by someone else – Some kind of referring agent (their browser’s home page or friends in social media or by email are several examples) sends a link to a member of your audience. It doesn’t matter whether the link was created automatically or manually.
There is no other way for anyone to reach your blog.
In all the blather out there on the web about ?how to get more traffic,? you will find that most folks focus on tactics and tools: use this software, this service. Post at certain times of day or during the week. Measure certain things.
All of which fails to address something deeper: the strategy that leads you to use certain tools and tactics.
The 3-P Formula: People, Problem, Product
I’ve been using this formula successfully with my own blog consulting clients for years, now. Often it’s the one thing that really gets everything to ?click? inside the client’s mind and brings them the understanding they never had before. Let’s go over each part of the formula so you too can use it.