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Michael Becker – Mobile Marketing Foundations


Published on: December 10, 2020
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Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Topics include:
Understanding the mobile marketing purchase funnel
Auditing your mobile readiness
Testing your email and web performance
Creating a strategy
Establishing a basic mobile web presence
Setting up a QR code program
Building your mobile phone number database for an SMS campaign
Planning a mobile app
Setting up a mobile display ad campaign
Understanding government regulations on mobile marketing


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