Startups & content marketers alike are frustrated by the exact same problem today:
?We Know We Need Traffic… But?
BUT Google algorithm updates, like Hummingbird, undo all your hard work
BUT buying AdWords is too expensive in your industry, at your stage of growth
BUT there’s so much conflicting free advice – and even the paid stuff is sketchy at best
BUT you’ve been burned by dodgy SEO guys
BUT you’re scared of being penalized for using the wrong SEO tips
Here’s the thing: Those problems have always existed. Google has always updated their algorithm, AdWords has always cost money, there’s always been conflicting SEO advice, anyone can call themselves an SEO guru, and Google has always penalized black hat tactics…
So what’s really keeping your traffic away?
Well-Intentioned Bloggers Have Convinced the World That
Traffic-Generation Is Either Totally Impossible… Or Quick ‘n’ Easy
It’s not your fault that the idea of optimizing your site for search engines or paying for PPC ads is scary…
The blogosphere has taught us to fear Google and EXPECT to lose tons of cash if we want to experiment with AdWords. It’s taught us to question the validity of our ideas if we’re not making money hand-over-fist overnight…
No surprise that entrepreneurs are totally intimidated by the notion of bringing in more traffic that buys…