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Pam Foster – Direct Response Copywriting Course

$47,25

Published on: December 10, 2020
Free Digital Download Delivery
Or contact us to get a DVD version of this product.
SKU: gw00205 Categories: ,

Course Content

pam-foster-direct-response-copywriting-course

Become a Certified

…and learn how to craft gripping sales copy that seizes attention and sparks desire.

DigitalMarketer + AWAI = Copywriting Gold

For this Mastery Class, we’ve partnered with AWAI or American Writers & Artists, Inc.

Why?

Because, simply put, they’re the best there is.

For over 20 years now, AWAI has been the gold standard when it comes to training the world’s top-performing direct response copywriters.

As a result, they’ve gained the trust and built partnerships with the best direct marketing firms in the world.

When you become Certified in Copywriting Mastery, you’ll discover…

In this 5.5-hour course you’ll learn everything you need to know about copywriting. You’ll learn where persuasive messages come from, how to tap into your visitors’ core buying emotions, and how to channel those emotions using powerful selling words!

Module 1:

Start Here – Copywriting Defined

Lesson 1: From the Instructor

Lesson 2: Copywriting and the Value Journey

Lesson 3: What is Copywriting

Lesson 4: 3 Fundamental Rules of Selling

Lesson 5: Defining the Prospect

Lesson 6: Connecting with the Prospect

Lesson 7: The Big Idea, The Power of One

Lesson 8: Research Overview

Lesson 9: Secret Simple Formula for a Successful Sales Letter

Lesson 10: Recap: Everything You Already Know!

Module 2:

Diving Deeper Into Effective Copywriting

Lesson 1: The Theory of Resistance

Lesson 2: Write Like You Talk

Lesson 3: The Secret of Writing With Passion

Lesson 4: The Power of Stories

Lesson 5: Find Your Voice

Lesson 6: Writing Your Story

Module 3:

What is Your Copy Really Selling?

Lesson 1: It’s All About The Benefits

Lesson 2: The Future Benefit

Lesson 3: Lead Magnet Checklist

Lesson 4: Deeper Benefits

Lesson 5: Your Unique Selling Proposition

Module 4:

Persuading Your Prospect

Lesson 1: Connecting With Your Prospect

Lesson 2: Myth of “You”

Lesson 3: The Principle of Intimacy

Lesson 4: Power Emotions

Lesson 5: 4 Examples of Core Buying Emotions in Copy

Lesson 6: The Golden Thread
Lesson 7: The 4-Legged Stool

Module 5:

Anatomy of a Successful Sales Promotion

Lesson 1: Headlines

Lesson 2: Leads

Lesson 3: The Sales Argument

Lesson 4: The Close

Lesson 5: Guarantees

Lesson 6: The P.S.

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