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Ryan Deiss – Content Marketing Mastery

    $64,98

    Published on: November 17, 2021
    Free Digital Download Delivery
    Or contact us to get a DVD version of this product.
    SKU: E288

    Course Content

    Click to see more Ryan Deiss - Content Marketing Mastery

     

     

    Businesses Need Content Marketers
    (or…Why You Need To Get Certified)
    I’m not going to sell you on the importance of content marketing.

    If you’re here, you already know it’s an essential aspect of any digital marketing strategy, because content marketing:

    Builds authority and credibility…
    Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it…
    Enables your message to spread to new audiences organically (i.e. for free!)…

    In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.

    So that’s why businesses need content marketers.

    There’s just one problem: Most so-called “content marketers” don’t know what they’re doing.

    Course Details and Description

    Course Breakdown:

    Module 1: Creating Your Customer Avatar

    Lesson 1: Start Here
    Lesson 2: What To Expect
    Lesson 3: The What and Why of Content Marketing
    Lesson 4: Creating a Customer Avatar
    Lesson 5: Content Technology
    Lesson 6: The Marketing Funnel

    Module 2: Top of Funnel Content

    Lesson 1: TOFU Goals
    Lesson 2: TOFU Content Types
    Lesson 3: TOFU Metrics
    Lesson 4: YOUR TOFU Content Plan

    Module 3: Middle of Funnel Content

    Lesson 1: MOFU Goals
    Lesson 2: MOFU Content Types
    Lesson 3: Lead Magnet Checklist
    Lesson 4: MOFU Metrics
    Lesson 5: Your MOFU Content Plan

    Module 4: Content Marketing Metrics

    Lesson 1: BOFU Goals
    Lesson 2: BOFU Content Types
    Lesson 3: BOFU Metrics
    Lesson 4: Your BOFU Content Plan

    Module 5: Blog Marketing

    Lesson 1: How To Use This Section
    Lesson 2: WordPress Basics
    Lesson 3: 212 Blog Post Ideas
    Lesson 4: The Editorial Calendar
    Lesson 5: Writing Headlines
    Lesson 6: 8 Post Types
    Lesson 7: Inserting Calls To Action
    Lesson 8: Finding and Managing Writers
    Lesson 9: Writing/Editing Great Content
    Lesson 10: Lead Magnets and Blogs
    Lesson 11: Opt-In Boxes and Squeeze Pages
    Lesson 12: Repurposing Content
    Lesson 13: Blog Launches

    Module 6: Content Distribution

    Lesson 1: How To Use This Section
    Lesson 2: Content Distribution Basics
    Lesson 3: Organic Content Distribution: Email
    Lesson 4: Organic Content Distribution: SEO
    Lesson 5: Organic Content Distribution: Social
    ======================================================

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