(And Now I Want To Show You How To Build One For Your Company)
Does your business have a funnel?
Better question: Do you even know what a ?conversion funnel? is?
In case you don’t, here’s a quick definition?
A funnel is a multi-step, multi-modality campaign that seamlessly and subtly leads a prospect towards a desired action.
In other words, a well-optimized ?funnel? allows you to sell?without selling.
They are the secret to promoting your product or service without being pushy or creepy.
The fact is, most businesses have some sort of ?funnel? for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel.
That’s where you come in.
As a Certified Customer Value Optimization Specialist, you’ll know how to architect a ?conversion funnel? that gives businesses exactly what they want:
MORE customers, that are?
MORE valuable, yet?
LESS EXPENSIVE to acquire
Read that again because it’s important. (It’s also the key to unstoppable business growth.)
If you want your company to grow, then you need a proven, repeatable system that on-boards new leads and then converts those leads into customers?ideally at a profit.
Because if you can do that?if you can create a proven, repeatable system that maximizes immediate customer value while simultaneously reducing acquisition costs?you will have cracked the code to business growth.
Your company will be unstoppable, and you will possess the single most valuable skill any marketer can ever possess: The ability to create customers out of thin air.
And that’s exactly what you’re going to be able to do after you complete this class?
In addition to learning our step-by-step plan for rolling out new conversion funnels (for virtually any type of business) from scratch, you’ll also learn:
How to optimize all of your existing marketing funnels by applying the ?5 Things? methodology
The L x c x m x f = GP formula that consistently doubles revenues?
One change you can make to your funnel to instantly get more leads, subscribers, and ultimately customers. (Hint: It has NOTHING to do with your ad, your headline, your landing page, or your copy.)
The simple tweak we made for a manufacturing client that brought in a 2,000% increase in leads!
How to craft a ?Statement of Value? that perfectly positions any product or service, and gives your ideal customers EXACTLY what they want (even when they don’t even know they want it?)
The 5 ?Specifics? that make up a winning Lead Magnet?
The right way to use coupons and discounts in funnels that works for both online and offline businesses?
How to select the right ‘Tripwire? for any business. (Includes 7 examples you can model.)
The two types of doubt almost every customer experiences, and how to boost conversions by inoculating against them ahead of time.
How to use ?bundling? to de-commoditize a commodity product or service?
How we resolved a client’s #1 customer complaint while simultaneously DOUBLING their profit margin. (This works in literally any business?even i
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