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Ryan Deiss – Digital Marketing Mastery


Published on: December 14, 2020
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Course Content



Become a Highly Paid, Highly Sought-After Marketing Professional?In Only 10 Weeks

Marketing Has Changed?

Once upon a time, businesses could rely on their local Yellow Page, newspaper, or radio ad rep to drive new leads and clients through their doors. And if they offered a valuable product or service and treated their customers with respect, their business would grow.

Those days are long gone.

Today, businesses are forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say?

‘they can’t do it alone.

That’s where YOU come in?

Today, companies need skilled marketing professionals who are able to:

  • Leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients?
  • Architect ?conversion funnels? that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans?
  • Establish a ?value first? content marketing strategy that enhances brand authority and generates free, organic traffic?
  • Build and monetize large email subscriber lists?without resorting to spammy tactics?
  • Engage with customers via social channels such Facebook and Twitter to grow a brand’s reach and credibility?
  • Optimize search networks like Google, Amazon, Pinterest and Yelp, so the brand can both be found and accurately represented..
  • Track and measure the key metrics that matter, so decisions can be based on data, not hunches?
  • Run split-tests that improve conversion rates and reduce acquisition costs over time?

And by the end of this class, you’ll possess all of these skills, and so much more?


Become the ?Smartest Marketer in the Room? by mastering the 8 Critical Core Disciplines of Digital Marketing?


Each week for 10 weeks you will master a new digital marketing discipline. Along the way you’ll complete ?Mini-Projects,? get instructor feedback and receive Specialist Certifications after successful completion of each unit exam. Here’s how each week will break down?

UNIT 1: Introduction To Digital Marketing Strategy

Before you can begin promoting any business, there are important questions that need to be answered, namely: Who is my customer? What’s the value we bring? And, what’s the best way to reach them? In this opening unit, we’ll answer all three of these questions, and outline the ?Customer Journey? so you can articulate the role your brand plays in it. We’ll also determine which of the 3 available marketing goals your brand will pursue FIRST, so you can deploy a FOCUSES marketing strategy the right way, the first time.

UNIT 2: Conversion Funnels and Customer Value Optimization

Most businesses have some sort of ?funnel? for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That’s where you come in. In this unit, you’ll learn how to architect a ?conversion funnel? that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquir


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