Marketing Has Changed?
Once upon a time, businesses could rely on their local Yellow Page, newspaper, or radio ad rep to drive new leads and clients through their doors. And if they offered a valuable product or service and treated their customers with respect, their business would grow.
Those days are long gone.
Today, businesses are forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say?
‘they can’t do it alone.
Today, companies need skilled marketing professionals who are able to:
And by the end of this class, you’ll possess all of these skills, and so much more?
Become the ?Smartest Marketer in the Room? by mastering the 8 Critical Core Disciplines of Digital Marketing?
Each week for 10 weeks you will master a new digital marketing discipline. Along the way you’ll complete ?Mini-Projects,? get instructor feedback and receive Specialist Certifications after successful completion of each unit exam. Here’s how each week will break down?
Before you can begin promoting any business, there are important questions that need to be answered, namely: Who is my customer? What’s the value we bring? And, what’s the best way to reach them? In this opening unit, we’ll answer all three of these questions, and outline the ?Customer Journey? so you can articulate the role your brand plays in it. We’ll also determine which of the 3 available marketing goals your brand will pursue FIRST, so you can deploy a FOCUSES marketing strategy the right way, the first time.
Most businesses have some sort of ?funnel? for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That’s where you come in. In this unit, you’ll learn how to architect a ?conversion funnel? that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquir
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