How To Become
A Social & Community Manager
Finally, You’ll Have a Step-By-Step Plan For
Tracking, Measuring and (More Importantly)?
FACT: Businesses Need
Social & Community Managers
MONETIZING SOCIAL MEDIA
You and your business are being talked about on social media? right now.
Whether it’s a Facebook post, a tweet on Twitter or a photo on Instagram?
?your prospects and customers have changed the way they voice criticism and praise.
They’ve also changed they way they find and consume information?
?and they’ve even changed the way they buy too.
Successful businesses must adapt their marketing to these changes.
If you’re here, you already know that having a social media strategy is an important aspect of any digital marketing strategy.
But, if you’re like most businesses, you’re not doing it as well as you know you should be.
Your business needs to have plans and processes in place in order to:
- Listen to what your folks are saying about you on social media so you can monitor and respond to customer service and reputation management issues?
- Influence them in a positive way, by establishing authority, often through the distribution and sharing of valuable content?
- Network and associate with authoritative and influential individuals and brands?
- Sell them your products and services, without coming across as sleazy or pushy.
In other words, good social media management helps to control the conversation about your business, leading to positive customer experiences, increased authority and ultimately more leads and sales.
So that’s why businesses need Social and Community Managers.
There’s just one problem: Most so-called ‘social media managers? don’t know what they’re doing.
That’s where you come in.
As a Certified Social & Community Manager, you’ll learn to assess your business? goals and employ sound and measurable social media marketing practices to meet those goals.
More specifically, in this master class, you’ll learn:
- The ?Social Success Cycle? framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).
- How to create your Customer Avatar in order to architect a social media strategy that attracts leads and buyers (our simple Customer Avatar Worksheet will show you how to build your avatar).
- How to recognize and leverage the strength (and avoid the weakness) of both ?Seeker? and ?Engagement? social media channels.
- The ?10-Minute Social Media Audit? that immediately identifies gaps in your social media marketing so you can close them.
- The two categories of social media marketing that can (and should) be automated by software (don’t worry, we tell you which programs to use).
- The ?Feedback Loop? process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.
- The 5 keyword categories that matter when monitoring the web for customer service and reputation is