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Sophie Howard – Product University


Published on: December 10, 2020
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Amazon has always been a great place to launch and scale product businesses and it still is a great place for you to start your online business. It’s getting tougher to find ‘clear water’ with new profitable products but I’ve been continually adding new products and brands using my Minimum Viable Brand strategy.

It’s a technique that’s serving me and my current clients well. We work on quality products that are a breath of fresh air in the crowded, ‘me-too” world of cheap Chinese factory plastic junk. Any product I develop has to meet certain criteria which means it’s far harder to copy, source and sell. These brands are also highly attractive to other businesses, so as well as earning cash through sales, you can also sell the entire business when you fancy a 7-figure payday. Having just done this, I can tell you it is well worth the nervous early days to push on through and get started now!

The mainstream approaches to selling on Amazon and using research tools means everyone ends up squabbling over the same few products. Not the case in my Amazon world. We use the best bits of Amazon’s fulfilment, trusted brand and volume of ready-to-buy customers. But we are building real businesses, not just trading products on Amazon.

Product University is a membership group so when you join you’ll start at the beginning of the training getting the foundations on strategy and mindset. Then we’ll get into product selection strategy and product sourcing (not so much Alibaba!), sales funnels to promote your products, social media, paid advertising, partnerships and much much more. Check the curriculum section to see the full breakdown of topics we cover.

BONUS ONE is a special bonus we include as well as the main modules is the Amazon Navigator course. This is my signature $5000 USD Amazon training program which you get access to if you sign up to Product University for 12 months. This means you get all the content for selling on Amazon as soon as you sign up. An amazing offer to help you get started and moving with the skills and confidence you need to sell your products online.

Product University will help you keep your strategy and mind clear as your start your products business. There are so many courses, tools and new shiny objects out there it can be hard to stay focused. We all worry about Fear of Missing Out (FOMO) when it comes to the tips an tactics of running an online business.

You’ll start your education in a structured, organized way. You’ll have a program to learn and implement as you go so you never feel overwhelmed or lost. You’ll be able to visualize your business, your products and brands and know the ideal customer you are looking for before you start sourcing or spending your money on products. Believe me, I have helped some very traumatized coaching clients who started on Amazon, made poor product choices and now need to relearn a strategy that actually works for product selection and branding.

You’ll be part of a community of putting new skills into practice – upskilling and learning but in a very applied way. You’ll even receive a certificate of completion at the end of the year! You’ll have all the skills and confidence to get out there launching and selling your own products. Building a REAL business- one with systems, innovative products, a high performing team and most importantly of all -real profits.

The other advantage of this amazing skill set is that you’ll be able to work on other people’s online businesses if you nee


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