Marketing has become utmost competitive for any product in recent times. Rapid expansion of the global social media sphere has now changed the landscape of the marketing industry.
Industry players have availed social media as one of their prime marketing channel to take advantage of access to an almost limitless potential customer base.
Social media allows companies to gather information vital to product development, gain insight into customer motivation, better understand the purchasing process and facilitate consumer feedback.
In the backdrop of this scenario, importance of Facebook as a social media marketing channel cannot be overstated. More so because most of your customers and potential customers are Facebook users. Marketing on Facebook has a viral effect and information spreads to your niche audience wide and fast.
If you are not on Facebook, your business is missing out. Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages.
The simple tips of this course will guide you to use your business page more effectively to grow your fan base and enhance your brand presence among your niche audience.