I’m not going to bore you with info about how important it is to use video in your marketing, because I know you already KNOW all that. You?re already using video, whether it?s to communicate with your target market on a blog or YouTube, or to do walkthrough demos, or whatever.
(If you AREN’T already using video, but want to, that?s ok, keep reading. This is for you too!)
You KNOW about video and, if you?re like most marketers, you?ve probably bought 17 different courses and guides about how to effectively deliver your message via video, and how to rank your videos higher in YouTube and Google searches, etc. etc…
Then you picked up 11 courses and guides about how to light your video, and what camera settings to use, and how to process the video, and what software to use for editing, etc. etc…
There’s just one problem.
A ?TALKING HEAD? VIDEO IS STILL A BORING TALKING HEAD VIDEO!
You can have the best lighting available and an awesome background (maybe even a green screen).
You can have awesome copy that you?re reading off. You can wear your best suit. But…
You?re still just a guy or a gal in front of a background, talking. That, in itself, is boring to a viewer. They can only take a minute or two at most before their attention-span starts wandering.
Plus, your video looks just like all the thousands of other videos put out by other marketers like yourself that bought the same courses and guides you did. It does not stand out.
Now, let?s switch gears for a second and think about NEWS NETWORKS… They put out HOURS of guys and gals in front of a background, talking. And you watch. And everyone else watches.
HOW DO THEY GET AWAY WITH IT?
They know a very simple secret. You?ve seen it every time you watch the news, but you probably don’t even think about it.
CALLED A LOWER THIRD
A Lower Third is a graphic that appears at the bottom of the video, sometimes just in the lower corner, sometimes stretching across the entire bottom. It usually has the news network’s logo plus the name of the person who’s talking. Maybe their location, if they’re outside the studio.