The Golden Circle Every person knows What they do.
Your job title, function, the products you sell or services you offer. Some people know How they do it.
The actions you take that set you apart from others. Few people know Why they do it.
The purpose, cause or belief that inspires you. What is a Why Statement?
Your Why Statement is a sentence that clearly expresses your unique contribution and impact. The impact reflects the difference you want to make in the world, and the contribution is the primary action that you take towards making your impact. Together, these two components provide a filter through which you can make decisions, every day, to act with purpose.
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